The show is called "Death Making" in Arabic, hardly the way Al Qaeda probably wants itself described.
But that is how the powerful pan-Arabic satellite channel Al Arabiya casts the terror organization and its foot soldiers in its popular television program.
Hosted by female correspondent Rima Salha, the Dubai-based show is heading into its third year on Al Arabiya and aims to influence how the Arab world views Al Qaeda.
"As we know, there are lots of Muslims who are brainwashed so they believe in terrorism but there are also big sections of Muslims who sympathize with terrorists," says Salha. "We are targeting those people and trying to explain to them that terrorism is not a good thing."
It is a unique program that lets jihadists tell their stories, and then shows the results of their actions.
"It's not enough to tell you that Al Qaeda is a terrorist organization. You have to understand why, what it means, how everything works, and what the end goal is for them," Al Arabia's general manager Abdul Rahman al-Rashed explains.